The corporate social networking landscape is constantly evolving, and a recent announcement from Meta has shaken up the market. The company has decided to discontinue its Workplace service, leaving many companies wondering what the next step will be for their internal communication needs. In this article, we'll take a look at the reasons behind this decision, as well as the replacement solution recommended by Meta: Zoom Workvivo.
Reasons for discontinuing Workplace
Workplace, originally launched in 2016, was Meta's (formerly Facebook's) answer to companies' internal communication and collaboration needs. However, despite promising initial growth, Workplace failed to establish itself against established competitors such as Microsoft Teams and Slack.
Several factors contributed to this decision. Firstly, fierce competition in the corporate social networking market made it difficult for Workplace to stand out and attract new customers. In addition, Meta's recent challenges with data privacy and security are likely to have undermined companies' confidence in the platform.
Zoom Workvivo: the replacement solution
Faced with the discontinuation of Workplace, Meta has chosen to recommend Zoom Workvivo as a replacement solution for its users. This choice is not surprising, as Zoom has grown exponentially in recent years, particularly since the start of the COVID-19 pandemic. The platform has become a key player in the field of corporate communications, thanks to its high-quality videoconferencing features and ease of use.
Workvivo, meanwhile, is an internal communications platform that focuses on employee engagement and the creation of a strong corporate culture. By combining their strengths, Zoom and Workvivo offer a complete solution for companies looking for a high-performance corporate social network.
The benefits of Zoom Workvivo for companies
Zoom Workvivo offers several advantages for companies looking to replace Workplace. Firstly, the platform offers seamless integration between Zoom's videoconferencing capabilities and Workvivo's internal communication tools. This enables employees to stay connected and collaborate effectively, wherever they are.
In addition, Zoom Workvivo focuses on employee engagement and the creation of a positive corporate culture. The platform offers features such as polls, discussion groups, peer recognition and customizable news feeds, which encourage interaction and strengthen bonds between team members.
Finally, Zoom Workvivo places great importance on data security and confidentiality. Companies can rest assured that their information is protected and that the platform complies with current regulations, such as the RGPD.
Meta's announcement of the discontinuation of Workplace marks a turning point in the world of corporate social networking. While this decision may seem disappointing for current users of the platform, the recommendation of Zoom Workvivo as a replacement solution offers many interesting prospects. By combining Zoom's videoconferencing features with Workvivo's internal communication tools, this new platform has everything to appeal to companies looking for a secure, high-performance corporate social network.